Having recently been named Time’s gadget of the year, it appears that the Nintendo Switch continues to bring in more customers for the company. Adobe has released a new report highlighting the shopping trends in the United States over Thanksgiving and Black Friday. According to the report, the Nintendo Switch gaming console was the best selling product over the holidays in the country. That’s not surprising given that the Switch has been in high demand throughout the entire year.

Adobe Digital Insights reports that the Nintendo Switch has been outselling the PlayStation 4 and Xbox One in the United States. It was also the best selling product in the country this Thanksgiving and Black Friday. It was apparently among the best selling product on Veterans Day as well as the day before Thanksgiving even though Nintendo previously confirmed that Switch won’t be discounted for Black Friday.

The report published by Adobe Digital Insights is based on tracking of the largest digital retailers and is compiled after the analysis of billions of datapoints to base the sales figures on.

Do keep in mind that these figures only represent the largest online retailers in the country and don’t take into account sales made through offline channels. Nevertheless, the Nintendo Switch’s surging popularity can’t be denied.

Even Nintendo has committed to ramping up the Switch’s production to ensure that it can meet demand well into 2018.

Filed in Gaming. Read more about and . Source: landing.adobe