Back in the day things were usually bought piecemeal, meaning that if you wanted a book, you’d have to buy that book specifically. If you wanted to watch a movie, you’d have to buy/rent that movie specifically, and so on. However these days subscriptions services are on the rise with streaming platforms like Spotify, Apple Music, Hulu, Netflix, and so on.

Apple seems to be well aware of this fact because the company has announced that they have acquired digital magazine subscription service Texture. For those unfamiliar, Texture is a digital magazine subscription service that some have likened to the Netflix for magazines. For the price of a monthly subscription, users will be able to browse as many magazine titles as they want, assuming that they are part of Texture’s catalogue.

The platform boasts over 200 magazines which means that there should be something for everyone. According to Eddy Cue, Apple’s senior vice president of Internet Software and Services, “We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”

That being said, it is unclear as to what Apple plans on doing with the app/service now that they have acquired it. Apple has a habit of acquiring companies and products only to kill them off later or transform them into something else, like what they did with Beats Music and Workflow after acquiring them.

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