You’re buying more and more of the things that you use online so why not cars? While there are countless online services that let you search for and buy used cars, Ford has now decided to put the car dealership online. It has launched a new online experience called Ready.Shop.Go. which it describes as a flexible, transparent online car shopping experience.
Ready.Shop.Go. lets customers search inventory, view pricing, and even lock in a deal for 48 hours if the vehicle that they want is available. They will even be able to apply for financing, estimate trade-in values and schedule a test drive before even having to visit the showroom in person.
Ford seems to be aiming for the younger and more impatient lot that don’t necessarily have the patience to visit different dealerships and sit through countless sales pitches. They would much rather configure everything online to their liking and simply walk into a dealership only to walk out with their new card with as few steps in between as possible.
Ready.Shop.Go. is being launched in several Midwestern states this month and Ford is planning to make it available throughout the United States by the end of this year. Future iterations of this online experience will also include customizable purchase and lease options provided by AutoFi. It will enable customers to remotely view and digitally execute contracts with Ford Credit.