Only the most dedicated of NBA fans will spend a significant amount of money on a League Pass. It’s not something that the casual viewer would do, those who only tune in to watch the ending of a game from time to time. Some of these viewers might just stick with illegal online streams to watch the fourth quarter and perhaps this is why the NBA is experimenting with a new $0.99 option which will enable casual viewers to tune into the official stream of a game in the fourth quarter only.
NBA has started testing this new streaming option which will allow viewers to access the official live stream in a game’s fourth quarter for 99 cents only.
This experiment hasn’t been officially announced by the NBA just yet but some users with the league’s official app have received notifications inviting them to watch the fourth quarter of a game live for just $0.99.
It’s really not surprising to see that the NBA is toying with this idea. It’s commissioner Adam Silver said almost two years ago that the NBA will eventually get to a point “where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours…”
However, it’s a possibility that the NBA might charge more for this once it decides to roll out this feature widely, but it’s not confirmed at this point in time if and when it will do that.
Wow. @NBA experimenting with in app micro-transactions, offering 4th quarter of a game for $0.99. The future is here. pic.twitter.com/pu602ZAokn
— Vasu Kulkarni (@Vasu) March 24, 2018