With the launch of the iPhone X in 2017, it made its mark as being the most expensive iPhone launched to date where the base price started at $999, going up to $1,149 for the 256GB model. There have been some reports to suggest that Apple could make the phones slightly cheaper this year, but apparently that will not be the case.
There are reports suggesting that the iPhone X isn’t selling as well as it should, with price being one of the reasons why. This led to speculation that Apple could lower the price to help spur sales this year, but according to UBS analysts Steven Milunovich and Benjamin Wilson, they are suggesting otherwise.
Based on historical data and also from their sources who are former Apple employees, the note from the analysts to investors reads, “once Apple establishes a price band it typically keeps it, consistent with what we’ve heard from former Apple employees.” This means that Apple might not only keep the price, but there is a chance they might even increase it to help make up for “lost” sales on 2017’s iPhone X.
Assuming the analysts are right, this means that we might be looking at an iPhone X that will launch this year with a base price of $1,100. Of course these are just the predictions of analysts and might not necessarily come true, so take it with a grain of salt for now and maybe cross your fingers and hope for the best.