At the moment the two music streaming services that appear to be dominating the landscape are Spotify and Apple Music. Earlier this year Spotify boasted that they had 70 million subscribers, while Apple claimed that they had 38 million, and now it looks like both platforms might have some competition in the form of Amazon Music.
According to Amazon, they told Billboard they have “tens of millions” of paid subscribers which is apparently double of what they had in the past 6 months. The exact figure is unclear, but it sounds like at the very least Apple should be concerned. This is for Amazon Music in which there are several tiers offered by Amazon to their customers.
For those unfamiliar with the tiers offered by Amazon, Amazon Music has basically four tiers. The first of which is the Echo Plan which is offered at $3.99 a month but can only be played back on a single Amazon Echo device. Then there is the “normal” tier which is priced at $9.99 a month ($7.99 for Prime members), a student plan at $4.99 a month, and there is the Family Plan at $14.99 a month for users with multiple devices.
According to Amazon Music’s VP Steve Boom, he has attributed this growth to the adoption of smart speakers which has unlocked a new demographic of streamers. Whether or not Amazon will eventually overtake Apple and Spotify remains to be seen, but it appears that the service is definitely a lot bigger than many would have thought.