Much has already been said and done about the reported misinformation campaign launched by the Russians during the U.S. presidential election as part of an operation to influence the democratic process. Companies like Facebook since increased verification requirements for advertisers looking to purchase election ads. Google has now announced that it’s taking a similar step for election ad buyers on its platform.

Advertising

The company is now going to require additional verification for anyone who wants to buy an election ad on Google in the United States. It will also require advertisers to confirm that they’re a U.S. citizen or a lawful permanent resident. What this means is that advertisers will have to furnish their government-issued ID and other key information before they’re allowed to buy election ads on Google.

In a bid to better understand people who is paying for an election ad on Google, the company says that it’s now requiring that such ads have a clear disclosure of who paid for them. Google says that it’s going to release a new Transparency Report this summer which will be specifically focused on election ads.

The Report will detail how is buying election ads on Google and how much money they’re spending on it. It’s also developing a searchable library for election ads where anyone will be able to find the election ads that have been purchased on Google.

Filed in Web. Read more about Google. Source: blog.google

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