Augmented reality seems to be pretty popular at the moment where we’ve seen companies like Apple, Google, and Snap take advantage of it to boost their offerings. This is also why it doesn’t come as a surprise to learn that Facebook is also looking to leverage the technology as well for its Messenger platform.


Announced during Facebook’s F8 keynote, it seems that the company will be introducing AR tech to Messenger where companies/brands will be able to use it to interact with their customers. “We’re launching the ability for brands to integrate AR camera effects into their Messenger experience. This feature, launching in closed beta, helps people get valuable, instant feedback about purchases, and more.”

Facebook adds, “Developers will be able to build experiences that let people virtually customize or try on merchandise, walk through new products, or simply express themselves in a fun way.” Some of the companies that have been involved with the initial launch include ASUS, Nike, Sephora, and Kia.

It is an interesting idea as it combines both customer service with AR tech. Right now quite a few companies have developed AR apps to let customers “try” out new products, but by integrating it with Messenger, customers will also be able to ask questions at the same time.

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