With Apple launching the iPhone X last year, there are some who are wondering what this year’s iPhones could be called. Will it be called the iPhone X2? Maybe the iPhone 9? iPhone XX? iPhone X Plus? At this point it is really anyone’s guess, and according to a report from Bloomberg, this is a conundrum that Apple themselves are facing.


The report claims that Apple’s marketing team is having a hard time trying to decide what its new iPhones could be called, given that they will all look the same (edge-to-edge displays) and will feature similar features (for the most part). There is also the issue of the 6.1-inch LCD model which is said to be the entry-level model, which could cause confusion amongst customers as Apple’s “Plus” iPhones are usually the more expensive model.

To that end, it seems that Apple has thought about potentially dropping the “Plus” branding. Instead Apple could actually be going back to an older branding with the “S” which was skipped last year when Apple launched the iPhone 8 and 8 Plus, instead of the iPhone 7s and 7s Plus. This means that this year’s iPhones could instead be called the iPhone Xs, or at least that’s one of the possibilities.

Either way we’ll just have to wait and see how Apple plans on branding its products, which hopefully won’t be too long as the new iPhones are expected to be announced on the 12th of September.

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