Apple typically hosts their iPhone events in September, and for the upcoming 2018 iPhones, we don’t see why Apple would deviate from that tradition. However when exactly is anyone’s guess, but according to French radio station Europe 1 (via MacRumors), it seems that it might actually be announced on the 12th of September.


The radio station cites two unnamed sources who also told them that the event will be held at the Steve Jobs Theater at Apple’s HQ (no surprises there), and will take place at 10AM local time, which is more or less Apple’s standard operating procedure. If this date sounds familiar, it is because earlier this month, the folks at CNET did some deductions of their own and found that the 11th or 12th of September were the most likely dates that Apple would host the event.

CNET suggested the 4th or 5th as possible dates, but points out how the 4th of September is Labor Day, and based on previous launches, Apple typically hosts the event the week after Labor Day, which makes the 11th or 12th the most likely candidates. Apple could potentially host the event much later, but that seems unlikely.

Apple’s September event is expected to see the introduction of three new iPhones – 5.8-inch and 6.5-inch OLED iPhone Xs, and a 6.1-inch iPhone 9. It is also expected that a new and larger Apple Watch will also be announced. Needless to say that this should be taken with a grain of salt, but if true Apple should start sending out invites in the following week.

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