Facebook may have ripped off the Stories feature for its products from Snapchat but its users have really embraced it. The Stories feature can be found in its products like the world’s largest social media network, Instagram, and even WhatsApp. The company revealed at a press event today that Stories on Facebook proper and Facebook Messenger now boast more than 300 million daily active users combined.

The Stories feature on Instagram still brings in the most users across all of Facebook’s apps. Facebook announced back in June that Instagram Stories had 400 million daily active users. It’s now providing a sense of how popular this feature has become on Facebook itself.

Facebook users can post stories – videos and photos that disappear after 24 hours – in both the main app and Facebook Messenger. If a story is posted on Messenger, it’s automatically cross-posted to Facebook proper as well.

It last revealed in May that Facebook Stories itself had 150 million daily active users. At a press event in New York City, the company today confirmed that Stories on Facebook and Messenger now pulls in a combined 300 million daily active users.

Facebook also confirmed during today’s event that it will now allow all advertisers globally to run ads in Stories. Ads will begin rolling out on Messenger Stories in the coming weeks as well.

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