In the mirrorless camera market, Sony used to dominate the full-frame segment, but with entry from the likes of Nikon and Canon, their position is certainly threatened. It also seems to show how there is a growing interest in full-frame mirrorless systems, although this seems to be a market that Fujifilm is avoiding for now.


According to a report from Spanish website albomedia (via Fuji Rumors), the company recently held a press event in Spain for the launch of its new X-T3 camera. During the event, Fujifilm compared its X-T3 APS-C system against full-frame systems, where they seem to believe that the current system ticks all the boxes in terms of size, weight, and price.

The company was also asked if they have plans to enter the full-frame market, to which they responded by saying, “We would have to start from scratch with the optics, and that would not make sense now.” Fujifilm has been asked that question many times over the years, and everytime it doesn’t seem like they are getting close.

This means that for Fujifilm fans and users who are hoping to see the company start producing full-frame systems, don’t hold your breath. An alternate format could be Fujifilm’s medium format cameras, in which the GFX 50R is expected to be announced as early as next week.

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