A few years ago, it marked the first time that Apple experienced a decline in iPhone sales. There are many reasons that could have contributed to this, such as the smartphone market maturing and peaking, or customers are no longer interested in paying a premium when there are cheaper alternatives that are more than capable of getting the job done.
However despite all that, Apple has continuously increased the prices of its iPhones, with the iPhone Xs Max being Apple’s most expensive iPhone to date. That being said, has the increase in price affected its sales? For those curious as to whether or not Apple’s strategy is working, we are expected to have all the official details come 1st of November which is when Apple will reveal their latest earnings, which should also include iPhone Xs and Xs Max sales figures.
It is unclear if the iPhone XR will be part of the report since pre-orders are only going live mid-October, with a release towards the end of the month, but we’ll keep our eyes peeled all the same. We expect Apple will announce other figures, such as maybe Apple Music subscriptions.
As for the Apple Watch, Apple has typically never officially revealed the sales figures for the device and it is unclear why. Maybe this year could be the year that we finally get some official figures, but maybe don’t get your hopes up just yet.
- 463 PPI
- f/1.8 Aperture
- Wireless Charging
- A12 Bionic