Want to buy that leather jacket your favorite TV detective was wearing? Sony wants to make it easier for you to locate and purchase said jacket. The company has teamed up with Connekt to add in-program shopping to its TVs and Blu-ray players.

This partnership immediately brings Connekt’s ShopTV app through Sony’s app store on its smart televisions. It will later extend to “in-program purchasing” through voice-controlled shopping. What this means is that viewers will be able to purchase items soon after they see them on TV. That’s not really going to be helpful for impulse shoppers now, is it?

Connekt’s ShopTV apps provides access to countless items that are available through major retailers like Best Buy and Macy’s. The app will be compatible with many of Sony’s smart TVs from 2013 and later. The app experience is fully customized for the connected home experience.

The company’s research shows that more than 75 percent of consumers would directly buy products from their TV if they had the opportunity. That’s in addition to the 70 percent who expressed their intent to use voice to buy products through the TV.

“Our collaboration with Connekt allows us to offer owners of select Sony Smart TVs the ability to engage and shop directly from the biggest screen in their home,” said Sony VP of Business and Development Nick Colsey.

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