Hashtags are a quick and simple way for posts made on social media to be categorized. For example couples sometimes create their own hashtags when they get married so that when they browse Instagram, they can quickly locate photos taken at their wedding by friends and family.

It can also be useful for businesses who might be creating a competition for their customers to enter, and so on. Now it looks like hashtags can also be used in business reviews found on Google Maps. What this means is that when you’re reviewing a restaurant, you can throw in hashtags like “#familyfriendly”, or “#glutenfree”, or “#datenight”.

What this does is that when potential customers are looking for a restaurant to go to that is family friendly or is good for a date night, they can search by using hashtags that should be able to pull up more relevant results (unless the person who hashtagged it did so wrongly just to troll).

Google will allow users to add up to five hashtags per review and places them at the bottom of the post so that it is easier to read without getting in the way of the actual review. At the moment hashtag support is only available to members of the Google Maps Local Guides program, but we imagine that it should eventually open up to other users in the future.

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