There have been various claims suggesting that Apple’s new iPhones for 2018, the iPhone XR, Xs, and Xs Max aren’t selling as well as many, including Apple and their investors, would like. Given that Apple doesn’t plan to share figures of its iPhone sales anymore, we guess we’ll never really know 100% how many units they might have sold.
However according to the latest data from Mixpanel (via 9to5Mac), it certainly seems to corroborate the reports of iPhones selling badly. As you can see in the graph above, the the top graphs belong to the iPhone 8, 8 Plus, and the X, while the bottom three are that of the iPhone Xs, Xs Max, and the XR.
Straightaway the difference in adoption is clear and the gap is pretty huge. This is made more evident when you compare the iPhone 8, 8 Plus, and X against that of the iPhone 7 and 7 Plus, where you can actually see that the iPhone X actually catches up to the 2016 iPhones in terms of adoption.
To be fair the 2018 iPhones have only been on sale for about 2-3 months and for all we know, and judging by the upwards trend on the graph, it is more than likely that adoption will increase, but whether or not it can catch up or overtake last year’s models is unclear. That being said, Apple’s new iPhones are pretty pricey so while they might not necessarily sell as many units, their margins are no doubt higher and we expect that Apple will still be able to turn a tidy profit.