Walmart has announced the launch of its first online store in Japan. It has teamed up with local tech giant Rakuten for this purpose. The first e-commerce store titled Walmart Rakuten Ichiba Store has been opened on the Rakuten Ichiba internet shopping mall. The collaboration combines Walmart’s expertise in delivering U.S. branded products and Rakuten’s dominant position in the online market to bring new shopping experiences to customers in Japan.

This digital store follows the strategic alliance between Rakuten and Walmart earlier this year.
Japanese consumers will be able to access a wide variety of high quality U.S. branded products through this online store. The products include outdoor goods, toys, and fashion apparel. There will be around 1,200 products from many prestigious brands available on the store initially.

All orders will be fulfilled in the United States and sent by air to customers in Japan. Walmart is promising a no surprises policy so customers will pay a price that includes the shipping, duties, and taxes.

Walmart says that it will continue to expand the product offerings on the online store and add new product categories to further meet consumers’ needs. Customer support will be provided by Walmart’s Japanese subsidiary Seiyu GK.

“Through the opening of the Walmart Rakuten Ichiba Store, we hope to make Rakuten Ichiba an even more attractive destination for online shoppers in Japan,” said Shunsuke Yazawa, executive officer and vice president of the marketplace business at Rakuten.

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