Tidal, the Jay-Z backed music streaming service, primarily caters to audiophiles. Its main customer is the person that’s willing to pay a bit more just so that they can stream music in quality higher than what the other services provide. It has inked a partnership with Lincoln which will see Tidal being integrated into the former’s new cars.

This is far from the first native integration of a music streaming service. Volvo announced back in 2016 that it’s natively integrating Spotify in its cars. Spotify, as many of you are well aware, is the top music streaming service on the planet.

Those who own a Lincoln with the latest version of Ford’s Sync infotainment service in addition to an iOS device will be able to use the Tidal app from the in-car console. It will be available in the “Apps” screen and users will be able to control Tidal using voice control or on-screen commands.

All Lincoln drivers with compatible vehicles will be able to access a free six-month premium membership to Tidal due to this partnership. Moreover, Lincoln Black Label members will get a free 12 month HiFi Tidal membership through the LincolnWay app. It remains to be seen, though, if Tidal will form similar partnerships with other car manufacturers.

Filed in General. Read more about Tidal. Source: tidal

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