Roku had confirmed a couple of weeks ago that it will begin selling subscriptions to premium networks through the Roku Channel. It has now started doing just that. Users will now be able to add premium subscriptions from the likes of Starz, Showtime, EPIX, and more to the Roku Channel.

The Roku Channel already provides a wide variety of free content. It offers more than 10,000+ free movies and TV episodes. All of the content is ad-supported. It’s expanding the content roster with premium subscriptions to networks that can then be streamed within the Roku Channel.

It mentions that this feature has begun its phased rollout today and will be available in the Roku Channel on select Roku devices. More users will get this feature in the coming days. There will be free trials for all subscriptions and users will be able to browse all available content before deciding to pay for the subscription. All of the fees will be charged to a single monthly bill which makes handling different subscriptions a lot easier.

Users who sign up for Showtime, Starz or EPIX before March 31st will get a 30-day free trial of the respective service on the Roku Channel. There are a total of 25 premium subscriptions on offer currently. Interested users can sign up through

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