It is no secret that Apple wants more developers to adopt a subscription model. This is a win for both Apple and the developer, where it ensures a steady stream of income which also means a steady string of cuts for Apple. To encourage developers to adopt the subscription model, Apple has announced some changes that they’ll be making to give developers more flexibility.


In a post on the App Store Connect website (via MacRumors), Apple has announced that soon developers will be able to offer discounts for subscriptions to past subscribers, meaning that it will make it more enticing for past customers to renew their subscriptions. Of course whether or not developers choose to implement it remains to be seen as this will most likely vary from app to app, but at the very least the flexibility will be there.

According to Apple, “Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers. You can use subscription offers to help win back subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price. Customers can accept the offer even if they’ve already completed an introductory offer.”

Apple is rumored to be preparing a new subscription bundle package which will include access to music, movies, TV shows, news, and magazines. The event is said to be possibly take place later in March, so we’re not surprised that Apple could already preparing developers for it.

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