The PlayStation Now streaming service has been around for quite some time now, long before similar services were offered for the Xbox One. Sony launched it back in 2014 and it has seen constant growth for PlayStation Now over the years. Sony has revealed that the subscription service now has over 700,000 users.

Sony’s cloud-based game streaming service is based on a subscription model. Users can purchase a membership for $19.99 per month and that provides them with access to more than 750 games for the PlayStation 3 and PlayStation 4.

The service’s user base has increased ever since the ability to download titles was added. Sony enabled subscribers to do this last year. Ever since PlayStation Now was launched in 2014, it has grown by 40 percent on average every year with Sony now saying that it has more than 700,000 users.

The company’s CFO Hiroki Totoki said in a recent earnings announcement that enabling users to download titles has helped improve the user base. “Since the launch of this download service. Gameplay time per user has grown significantly to the point where gameplay time on downloaded PS4 titles is double that of streamed titles, a trend which has contributed to higher user engagement with, and retention on, the PS Now service,” he added.

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