It was clear that one of the reasons why the Sony PS4 managed to have such a huge lead on Microsoft’s Xbox One at the start was due to pricing. Microsoft had priced their console a good $100 more and justified it by including the Kinect accessory, which while appreciated, felt unnecessary.
By the time Microsoft dropped their prices, it felt like it might have been too late. This goes to show that in such a competitive space, sometimes offering more might not be good enough, and that’s definitely something Sony is keeping in mind. According to Peter Rubin of WIRED, he revealed that during his interview with Sony’s Mark Cerny, the topic of pricing of the upcoming PlayStation 5 was brought up.
According to Cerny, he was quoted as saying, “I believe that we will be able to release it at an SRP [suggested retail price] that will be appealing to gamers in light of its advanced feature set.” This was part of an interview that Cerny did with the publication in which he confirmed some of the details of the upcoming console.
When pressed to clarify if this meant that the console might be priced higher than the PS4 but it might be worth it due to the more advanced features, Cerny declined to comment further. It is possible that at the moment the PS5’s pricing has yet to be determined, so we guess we’ll just have to wait and see.
Me: There's always been a general range of launch pricing. Will the next console hew to that range?@cerny: I believe that we will be able to release it at an SRP [suggested retail price] that will be appealing to gamers in light of its advanced feature set.
— Peter Rubin (@provenself) April 16, 2019