Walmart is now offering an Unlimited Grocery Delivery subscription service for its customers called Delivery Unlimited. It’s an expansion of Walmart’s current delivery and order pickup service. For $98 per year, Walmart will provide unlimited grocery deliveries through the Delivery Unlimited service.

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Walmart has been introducing several new options lately to get more online shoppers to its store. It has begun offering free, one-day shipping for orders of more than $35. There’s even an in-home delivery service in which its employees will put your groceries directly in your refrigerator.

The company already offered a delivery service for online orders. Customers could either have the items delivered to their nearest Walmart store for free or to their home for $9.95 per order. It’s now shaking things up a bit with an annual subscription which costs $98 per year. The annual fee here is marginally lower than Target’s new delivery service’s $99 per year but certainly less than Amazon’s $199 annual fee.

That’s works out to $12.95 per month for free deliveries throughout the year without the per-order $9.95 delivery fee. Customers who subscribe to Delivery Unlimited will be able to place their orders through Walmart’s website or app and then select a delivery window for when they would like to receive it at home.

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