However, things could soon be changing because over in Europe, YouTubers are unionizing by joining one of Europe’s largest unions, IG Metall. In the past, YouTubers have attempted to unionize, but they were never quite big enough to give them enough leverage over the platform, but by joining IG Metall, they might stand a chance.
Speaking to Motherboard, the leader of the YouTubers Union, Jörg Sprave said, “We aren’t demanding things that cut into profits or are unrealistic. We want fairness. We want transparency. We want to be treated like partners. And we want personal communication instead of anonymous communication.”
So far, the campaign to unionize seems to be off to a great start. According to Sprave, he claims that ever since the FairTube campaign was launched, they have managed to get 1,200 new members into the YouTubers Union. Whether or not this will result in positive changes for creators remains to be seen.