This is why it doesn’t come as a surprise to learn that according to Consumer Intelligence Research Partners, they have found that Apple’s iPhone 11 represented about 50% of sales of Apple’s new iPhone 11 lineup. In case you’re unfamiliar, the iPhone 11 is the successor to the iPhone XR.
However, it got quite a massive upgrade in the camera department while at the same time, it also got a small discount, meaning that customers were getting more for less. According to Josh Lowitz, CIRP Partner and Co-Founder, “It seems that iPhone customers consumers have a greater appetite for the historic flagship priced phone, with fewer paying up for the new top-of-the-line models.”
It seems that more customers are speaking with their wallets where more iPhone owners are preferring the cheaper model. We imagine that eventually Apple will get around to upgrading the display on its cheaper iPhones to OLED, reducing the gap even further. The company is also rumored to be gearing up to launch an even cheaper iPhone SE 2 in 2020, so it will be interesting to see how well that phone will be received.