It also makes Snapchat the first platform to partner with Reddit for deeper cross-platform integration, where according to TechCrunch, was done in hopes of potentially attracting a younger audience to Reddit’s platform, which typically skews towards an older crowd.
In a statement made by Ben Schwerin, VP of Partnerships at Snap, “Reddit empowers discovery and discussion that many Snapchatters love. With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps. As shared Snaps drive engagement back to Reddit — this helps advance the power of community and connection across both platforms.”
Vaibhav Sahgal, Reddit’s head of Growth Product adds, “Snapchat is the first platform partner with whom we’re testing a content sharing integration, and we’re excited to see how the feature will shape the sharing habits and experiences among our users. We hope the integration empowers redditors to share Reddit content more frequently, while simultaneously exposing new users to the unique content only found on Reddit.”