According to Google, “Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.”
Google has yet to explicitly state what they plan to do with their acquisition, but presumably, we can expect to look forward to Made by Google wearables. It would also help boost Google’s Wear OS platform, which admittedly has been struggling to make the same kind of impact that Apple has with its Apple Watch.
On Fitbit’s end, the company has also reassured users that Fitbit user data will not be used for Google ads, in case any of you were concerned about your privacy. In any case, only time will tell as to what will be the result of this acquisition, so stayed tuned for more updates in the future!