To encourage people to sign up for streaming services, companies have been offering would-be customers a free trial. This is to let customers explore the catalogue and decide if maybe there is enough content to warrant them paying a monthly subscription, but unfortunately it seems that the practice is starting to die out.

HBO has confirmed that for HBO Max, they will no longer be offering customers a free one-week trial. We’re not sure if this has to do with the upcoming release of Wonder Woman 1984, where HBO might be trying to prevent customers from abusing the one-week trial to watch the movie before cancelling their subscription.

However, the company insists that they are merely following in the footsteps of other services in the industry, such as Netflix and Disney+, both of whom have already stopped offering free trials to users. According to a spokesperson, “We frequently update and iterate our offers to provide flexible ways for potential subscribers to access all that HBO Max has to offer.”

It does feel like a bit of a gamble, but given that a subscription to HBO Max probably costs less or about the same as a ticket to watching a movie in the cinemas, it’s actually not that bad of a deal, plus for the rest of the month you’re subscribed, you can always check out what else the company has to offer.

Filed in General. Read more about , and . Source: cnet

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