The idea behind these OLED automatic doors is that they provide a more dynamic experience compared to just using stickers. For example, they might be able to be used to display a rotation of different advertisements. They can also be used to display relevant information like notices when used in places like the office.
We can also imagine that it can also be used in places like the train station to show information like which trains are coming next, their destination, and more. Malls might also be able to use it to advertise things like promotions, deals, sales, and more.
According to Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company, “LG, the leader in next-generation digital signage, and ASSA ABLOY Entrance Systems, the global leader in automated sliding doors, are working together to create an exciting, new digital environment. Our previous large-size transparent OLED displays, which can be found around the globe, proved that transparent OLEDs were a very effective medium and we’re now taking that to a whole new level.”
There is no word on when we might start seeing these OLED automatic doors being used, but it sounds rather interesting, although we have to think that it might be rather expensive if they break.