Over the years, Apple has made changes to its operating system to help improve on the privacy of its system to better protect its users, or at least that’s what the company claims. Sure, it sounds like a lot of marketing, but it seems that Apple’s efforts are now being validated by outsiders, such as Mozilla.

Mozilla, best known for their Firefox browser, has since launched a campaign in which they are seeking out users who will voluntarily offer up their virtual “signatures” that would let them voice their support for Apple’s privacy stance. This is apparently done to help encourage Apple and to show their support for the company’s plans to launch their anti-tracking plan, which was supposed to kick off this year but has since been delayed to 2021.

According to Mozilla, Apple’s planned implementation of anti-tracking features is a huge win for consumers, many of whom might not even be aware that they can be tracked across apps on their phone. In fact, a 2019 Mozilla-Ipsos poll revealed that half of iPhone users weren’t even aware that the IDFA and ongoing data collection by apps existed.”

They add, “Further, consumers who did know it existed still did not know how to reset it. Now, with the option to opt-out of tracking at the point-of-use, consumers won’t have to sift through their phone’s settings to protect their privacy.”

Filed in Apple >General. Read more about , , and . Source: macrumors

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