However, if you were hoping that Disney Plus would be adopting an ad-supported model in the future, that seems unlikely for now. This is according to Disney’s CEO Bob Chapek who spoke at the Credit Suisse 23rd Annual Communications Conference, and where he was asked by moderator and Credit Suisse managing director Doug Mitchelson if the company had plans to maybe introduce an ad-supported version of Disney Plus in the future.
According to Chapek, he’s not closing the door on that idea, but at least for now, there are no plans to do that. “We’re always reevaluating how we go to market across the world, but we’ve got no such plans now to do that. We’re happy with the models that we’ve got right now. We won’t limit ourselves and say no to anything. But right now, we have no such plans for that.”
To be fair, Disney Plus is one of the more affordable streaming services out there at the moment where at $8 a month, it is cheaper than competitors like Netflix. They even offer discounted rates if you opt to subscribe for an entire year upfront. That being said, we imagine that just like other streaming services, prices will eventually go up to the point where maybe an ad-supported tier might be needed to draw in new customers.