When TikTok first launched, videos were limited in length. The idea was that these videos were meant to be quickly consumed, but at the same time, these limitations meant that creators who wanted to upload longer form content would have to seek out alternative platforms like YouTube, for example.
Obviously not keen on losing users and content to competitors, it seems that TikTok will be changing that. According to Matt Navarra, he has discovered that it seems that TikTok could be testing out allowing users to increase video upload length to as long as 5 minutes.
https://twitter.com/MattNavarra/status/1430559602941349890
It should be noted that this isn’t the first time TikTok has made these changes. Back in 2020, TikTok actually expanded on video length by testing video uploads up to 3 minutes in length, before eventually pushing out those changes last month. These changes shouldn’t be surprising, especially with platforms like Instagram who initially limited video length, before introducing IGTV that allowed for longer form content.
Since this new 5 minute duration appears to be a test, not everyone will see it. Those who do will get a similar notification as you can see in Navarra’s tweet above, but if you don’t, don’t worry because eventually this feature should be made available to everyone.
Filed in . Read more about Tiktok.