One of the issues that developers and creators have with Apple’s storefront is that they have to pay the company a 15-30% cut from app purchases, subscriptions, as well as microtransactions. This is something that some companies like Epic have taken such great issue with that they even tried to sue Apple over it.
Now it looks like Facebook is trying to find a way around paying Apple their cut. In a post on Facebook, Meta’s CEO Mark Zuckerberg revealed that they have come up with a way to bypass Apple’s fees. This will come in the form of a custom link that developers and creators can use to help them get around paying Apple a 15-30% cut.
According to Zuckerberg, “We’re launching a promotional link for creators for their Subscriptions offering. When people subscribe using this link, creators will keep all the money they earn (minus taxes).” It is unclear if this will run into issues with Apple’s terms and conditions, but presumably that is something Facebook is willing to take a chance on.
In a way it shouldn’t be too surprising that Facebook is attempting to do this. A recent report has suggested that Facebook and other social media platforms have lost about $10 billion in advertising revenue due to Apple’s App Tracking Transparency feature, so this could be Facebook’s way of trying to make back some of that money by not having to give Apple a cut of subscription fees.