Have you ever watched a scary movie but with the sound off? Sure, it might still be scary, but there is no doubt that having a creepy-sounding soundtrack will help elevate that experience. This is why being able to choose the right kind of music is important.
This is something that Apple seems to be interested in because according to a report from Bloomberg, the company has apparently acquired a company called AI Music. This is a startup that uses artificial intelligence to help create dynamic soundtracks as well as adaptive music.
Why would Apple be so interested in such technology? According to MacRumors, an example they gave could be where this dynamic and adaptive music tech could be used for workouts. Apple has Apple Fitness+ which lets users workout and sync their workouts with their Apple Watch, so why not include a potential feature in the future where your workout music could change according to your heart rate?
It could also potentially be used in other Apple products like iMovie, where instead of users trying to find a suitable background audio, the app could make recommendations based on the video. There have also been rumors that future AirPods could come with health tracking features, so imagine Apple Music being able to adapt to what you’re doing. It’s an interesting acquisition but only time will tell what Apple truly intends to use it for.