Considering that the future is going to rely heavily on virtual goods and services, Apple seems to have gotten a rather nice patent under its belt, specificallya patent for improving the user experience in a 3D virtual Apple Store. While virtual shopping might be fun, it can also lack a certain feel that users experience in traditional stores. Apple goes into quite a bit of detail of things such as natural outdoor lighting that reflects the time of day, seasonal outdoor schemes, and anything that might make the cold digital shopping experience more fun. It’ll be interesting to see what kind of experience shopping at a virtual Apple store would be like. After all, most online stores nowadays are just point-and-click sites, we’ll see if Apple can make it fun.
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