T-Mobile logoT-Mobile has officially launched a new suite of family and individual plans touted to make data affordable for everyone. The plans are available for both new and existing customers, with single-line and multiline options including unlimited talk, text and data (though data speed is throttled after a limit is reached). With entry-level data plans starting at $10 for 200MB of high-speed data, it is good enough for folks who don’t do streaming of any sort on their phones and use data mainly for texting apps like Whatsapp. In addition to change to the postpaid plans, prepaid plans will get a change as well, with two new No Annual Contract, unlimited Monthly4G plans that start at $50 a month.

According to Cole Brodman, chief marketing officer of T-Mobile USA, “Our new rate plans powered by America’s Largest 4G Network put us in an excellent position to capitalize on the 80 percent of wireless customers in America who want smartphones. We’re providing customers with the 4G coverage they need, an exciting portfolio of 4G smartphones, and the value and flexibility to meet the diverse desires of their entire family.”

It sounds like they want everyone in America to have a 4G smartphone in hand, on their network. Head over to T-Mobile’s website for more details about the new plans. Will any of you be making the switch to the new plans?

Filed in Cellphones. Read more about , , , , and .