[CES 2012] Amidst all the Smart TVs, digital cameras, camcorders and the Crystal LED Display that were paraded at the recently concluded CES, something as small as an SD memory card got lost in translation, but thankfully we managed to pick up word on this after all the dust had settled. Sony has expanded its family of SD memory cards with a new flagship series that were specially designed for ultra-high speed interface (UHS-I) compatibility, paving the way for DSLR users to experience superb speed and high performance. The new cards will come in varying capacities of 32GB (SF-32UX), 16GB (SF-16UX) and 8GB (SF-8UX).
Offering higher data transfer speeds of up to 94MB/s (read) and 45MB/s (write, for SF-8UX, write speed is 22MB/s), these new SD memory cards are perfect for the burst shooting and HD video modes that can be found in many of today’s DSLR cameras and HD camcorders. Not only that, rapid data rates are also there to help you increase efficiency when transferring large volume content from one device to another. Expect the Sony UHS-I series of memory cards to arrive later this March from $44.99 upwards, depending on its capacity. [Press Release]