We’ve heard that Sony was going to announce a 84″ TV at IFA, but things just became official this morning when Sony’s CEO officially unveiled the Sony XBR-84X900 HDTV. With a resolution of 3840 x 2160 (4K), the Sony XBR-84X900 certainly looks amazing.


It is not designed to be super-thin or particularly “edgy” in terms of industrial design (although it is nice). At this point, the Sony XBR-4K about delivering the best visual and audio experience possible in a large TV form-factor. For folks who already own their audio equipment, the side speakers are detachable to make the TV look slimmer. It’s a nice touch because although no price has been announced it’s fair to imagine that those who can afford it, will probably have the means to get the best audio as well.

Now, the real question is where will the content come from? As you can imagine, Sony is jumping early in the 4K game because it thinks it has an edge when it comes to content. Sony is currently producing a lot of professional equipment used in Hollywood to film 4K movies, and its own studios will undoubtedly provide the first content. Secondly, there are reasonable ways to upscale content – even if that’s not as good as native 4K content.

I personally think that 4K is much more interesting than 3D, especially for large displays. what’s your take?

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