Sony is going toe-to-toe with Apple’s iBooks and the Kindle app from Amazon by launching the new Sony Reader app for iOS devices. Basically, the Sony Reader is a free app that allows customers to access and read their favorite content on their iPhone, iPad, and iPod touch. Readers will be happy to know that they can also customize the settings of the app to suit their reading preferences. For example, readers can display their books either in a list view or book cover view.

They can also change the viewing settings of the app, including formatting, text, brightness, orientation, and night mode. And, similar to the Amazon app, the Sony Reader app also has the capability to bookmark pages for later reading. Additionally, for a limited time, Sony is offering exclusive content from celebrated urban fantasy author – Kim Harrison – for those who will download the iOS app now. The content is from the author’s bestselling Hollows series and it’s entitled “Trouble on Reserve.” The story will be downloaded automatically on the app. You can get the app here.

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