nest-aio_052513-02513-Edit-640x426While it was just a couple of years ago that both AT&T and T-Mobile were eager to merge, it looks like whatever love they had for each other has since been lost as T-Mobile has recently filed a lawsuit against AT&T, alleging that AT&T “stole” the magenta color for the logo of the carrier’s Aio prepaid service. According to the lawsuit, T-Mobile claims that AT&T did it on purpose to confuse and potentially steal customers away from T-Mobile using a shade of magenta that T-Mobile had actually trademarked. T-Mobile believes that by looking at just the color alone, customers would associate Aio with T-Mobile, when in reality it belongs to AT&T.

In fact T-Mobile’s CEO, John Legere, has gone on Twitter to poke fun at AT&T’s choice of color. However according to an Aio spokeswoman, they are denying any infringement claims as the color used by the company is different from T-Mobile, adding that “T-Mobile needs an art lesson”, and that Aio “doesn’t do magenta”. What do you guys think? Is T-Mobile being unreasonable, or have you or anyone you know actually got confused to who Aio belongs to when you look at their logo? Sound off in the comments below!

Filed in General. Read more about AT&T, Legal and T-Mobile.

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