There is a lot of competition in the cloud storage niche, a lot of major players are working hard to retain their user base as they look to steal more from their rivals. Dropbox and Box and two of the most popular and widely used cloud storage services, the latter today released totally revamped apps for iPhone and iPad. Box says that these apps have been built from the ground up, and to mark this achievement, its offering 50GB of free storage for life to anyone who downloads the Box iOS app within the next 30 days.

Box claims that it has overhauled the app to be “super-fast, simpler to use and more immersive.” It has focused on content, and believes that it is the best content viewing and collaboration experience available now for iOS devices. Documents render faster, progressive low-to-high resolution photo loading ensures fast scrolling and previewing, and there’s a redesigned Box OneCloud gallery of partner applications. The new iOS app also comes with preview capability for more than 100 file types, full text search within documents, real-time search for files, ability to move, copy and delete multiple files at once and a new sidebar for comments. For now, Box limits these new features to the iOS app, though it has plans to bring them over to Android and Windows Phone in the future. Box for iOS is available as a free download from the App Store.

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