fitbarkDogs, just like humans, need their exercise as well, and one of the ways to tell if there’s something wrong with your dog is by looking at their activity levels. If a dog is sick and unwell, chances are it is less willing to run around and play like it normally would. Monitoring your dog’s activity levels is one of the things the creators of FitBark are hoping to do. According to Sara Rossi, the co-founder of FitBark, “FitBark is a way to be a better dog parent.” Just like how fitness bands like Fitbit and the Nike FuelBand SE, FitBark was designed to monitor some of your dog’s vitals, allowing dog owners to check on whether their pets are running, walking, or sleeping.

In fact the company is also opening up its API to third party developers who might be able to cook up some pretty interesting applications for it as well, such as custom exercise plans, or maybe even food recommendations for different breeds of dogs. The company plans on selling FitBark for $99 for the device alone, or $149 with a portable basestation that will be included, and to help reduce costs down the road, the company is also turning to the use of Broadcom chips which is expected to help lower costs. As expected, FitBark will be waterproof and compared to last year’s model, it will be about 20% lighter.

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