When it comes to coding apps and publishing them, we’re pretty sure that most of the time the apps are coded and published behind a desk, at an office or at home, depending on your work situation. However it seems that in an effort to draw attention to the Nokia Apps Store and show just how quick and easy it is to publish apps for its Nokia X smartphones, Nokia has kicked off a contest called the Xtreme Coding Challenge.

Basically it tasks developers to publish their apps in as extreme conditions as possible. It sounds like a gimmick but it makes for good entertainment, as we can see in the first video released by Nokia. It features a developer by the name of Jackson Feijo over in Rio de Janeiro, Brazil, who decided to paraglide over a mountain in Brazil while publishing his app!

It sounds a little crazy and if you’re wondering how he did it, well first of all he was attached to a paragliding instructor, so as far as steering himself, it was already taken care of. Secondly he brought along a 3G equipped laptop that allowed him to publish an app within 6 minutes, all of which was accomplished before he landed. It looks like a lot of fun and hopefully we can look forward to more Xtreme videos from Nokia in the future. What do you guys think?

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