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Almost throughout the entire year we constantly heard rumors that Apple’s smartwatch will be released later this year. A couple of weeks back the Apple Watch was formally unveiled but the company also revealed that it won’t hit the market until early 2015. There has already been much speculation about why Apple missed its 2014 launch target for this wearable device but what most people are now interested is when it’ll finally be available? If recent reports are to be believed then Valentine’s Day 2015 may be the Apple Watch release target.

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Every year Apple releases its new iPhones and iPads around the holiday season which is one of the most lucrative shopping seasons of the year. Probably why it was assumed from the very start that Apple’s smartwatch too would be released around the same time.

But recently rumors about production issues starting cropping up, hinting that the release may have been pushed back as a result of these delays. While Apple hasn’t confirmed if production issues really did play a part in pushing the smartwatch’s release into 2015 CEO Tim Cook did remark in an interview with Bloomberg BusinessWeek that Apple “could have done the watch much earlier, honestly, but not at the fit and finish and quality and integration of these products.”

Valentine’s Day doesn’t see shopping frenzy that can rival the lucrative holiday season but its still that time of the year when people are a bit loose with their wallets. The Information reports on the possibility of Apple shipping the smartwatch by Valentine’s Day 2015 and 9to5mac has been hearing whispers about the same, still there no confirmation on this from Cupertino.

Whenever the Apple Watch ultimately go on sale it will start from $349.

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