We first heard rumors about Apple working on a smartwatch a couple of years back but it turns out that the company was actually working on it even before the rumors start to circulate. Last month during its iPhone event the company showed off Apple Watch, its first smartwatch, which will be released in early 2015. In a rare interview in which an inside look at Apple’s production development process has been provided, Jony Ive has revealed that the Apple Watch was in development for at least three years.


You haven’t really been following Apple if you don’t know who Jony Ive is. He is the design czar at Apple and was one of the closest lieutenants of deceased co-founder and former CEO Steve Jobs.

Apple CEO Tim Cook had previously revealed that the company had started work on the Apple Watch after the death of Jobs, but it was never really revealed exactly when work started, Jobs passed away back in October 2011.

Even since Cook took the helm there has been endless speculation about the future of Apple and whether or not it would be able to survive with a post-Jobs leadership. Apple has proven many people wrong after successful product launches and with the Apple Watch it has propelled itself into an entirely new industry.

Instead of marketing it as just a smartwatch Apple is pushing its wearable device as a fashion accessory. It provided a one day exclusive experience over at the Paris Fashion Week, showing it off to powerful fashion personalities such as Karl Lagerfeld, Vogue editor-in-chief Anna Wintour and even supermodel Karlie Kloss, all of which got to play around with the device.

Fashion publications are being given access, evident from the Vogue interview in which Ive reveals just for how long Apple has worked on its smartwatch. The full interview will appear in the October issue of Vogue.

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