Kodak has had to adapt to the rapidly changing industry. It was once a behemoth in its own right but not anymore, primarily because new technologies have emerged which have taken the place of its products. The company is back with something it hopes will appeal to customers who value quality imaging. At CES 2015 the Kodak IM5 smartphone, built in collaboration with the Bullitt Group, has been announced.

The Kodak IM5 has a 5-inch HD display with an octacore 1.7GHz processor underneath paired with 1GB RAM and 8GB of onboard storage. There’s support for microSD. Kodak has promised that the smartphone will be updated to Android 5.0 Lollipop in the future.

Kodak has kept imaging front and center. The smartphone has a 13 megapixel auto-focus rear camera which brings a unique image management software which lets users easily edit photographs at the touch of a button. The app can also be used to share photos or print them through compatible printers. In the front there’s a 5 megapixel camera.

Kodak IM5 will be available in white and black colors. The price hasn’t been revealed so far. Shipments will begin in Europe at the end of Q1, 2015.

This isn’t the only imaging company that’s trying to be relevant again. Polaroid came out with a new camera and even a mobile printer which can be used to quickly print images from an iOS or Android device.

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