Plans that offer shared data to subscribers have worked well for carriers that mainly deal with postpaid customers but could a repeat of this performance be seen in the prepaid market? Sprint seems to think so. The third largest carrier in the country is going to bring shared data plans to the prepaid market, though its prepaid arm called Virgin Mobile, the contract-less family plan will be offered to customers exclusively through Walmart.
Virgin Mobile Custom, a plan that allowed families to swap data, text and talk, was introduced back in August 2014 but it failed to make an impression. Angela Rittgers, vice president of Sprint Prepaid, said that the new plans are an “evolution” of the Virgin Mobile Custom Brand which aimed to provide customers with a mobile service plan that they could customize on the go.
Even though it was also offered through Walmart the results weren’t satisfactory so Virgin Mobile Custom has been shown the door.
Its place is being taken by this new offering called Data Done Right. Virgin’s new plan keeps some features offered by the previous plan like the ability to purchase access to popular apps like Facebook, Pandora and Twitter in perpetuity. However the plan is going to have limits on data swapping.
The new plans have been available at Walmart locations around the country since January 17th.