For example Volvo has used Google Cardboard to help market its upcoming vehicles, and now it seems that the NBA will also be taking advantage of virtual reality to provide basketball fans with a new way of watching their games. The NBA will be capturing their All-Star game, their three-point contest, the dunk competition, and a private practice session using a pair of virtual reality cameras.
The result footage will be made available to the Samsung Gear VR and will be free for download via the Samsung Milk VR store. According to NBA’s VP of Global Media Distribution Jeff Marsilio, “We’re shooting the slam-dunk practice, which I think is going to be really interesting. It’s basically an empty gym for the players to practice their signature dunks. VR is amazing for big spectator events, but it’s also great for those kind of intimate access moments. You see somebody in a location where you couldn’t even buy a ticket for. You feel like you’re there.”
It’s a pretty cool idea and like Marsilio said, it’s a great opportunity for fans who couldn’t be there or can’t afford great seats to make them feel like they are part of the action. Who knows, perhaps this could the future of watching sports at home, but what do you guys think? Do you welcome that idea?