If recent reports are to be believed then Apple is working on an internet TV streaming service of its own. Word on the street is that the service might be unveiled at Worldwide Developers Conference 2015 and that it may arrive by the fall. Apple is expected to get some of the biggest networks onboard, which have stayed away from online streaming services up till now, and apparently Viacom and Discovery will opt for this service as well.

Citing people with knowledge of the discussions The Wall Street Journal claims that Viacom and Discovery are looking to get a spot on Apple’s internet TV streaming service. If this happens it will substantially boost the number of channels available on Apple’s web TV service.

Discovery could bring Animal Planet, Discovery Channel and TLC. Viacom has Comedy Central, MTV and Nickelodeon up its sleeve. No doubt this would be a great addition to the service.

Previous reports suggest that Apple’s service could launch with as many as 25 channels, including CBS, ABC and FOX, significantly more than what Dish’s Sling TV offers.

This kind of access would obviously come at a premium. Apple is expected to ask for as much as $40 per month from subscribers. Its competitors are likely to criticize this price point but the fact remains that content is king.

If Apple’s service can provide more and better channels then subscribers would certainly see the value for money that it offers.

Filed in Apple. Read more about and .