Today seems like a pretty busy day for Lenovo, the company has announced multiple devices today at an event held in China. Now, in addition to all the announcements, it has launched the Moto Maker Customization Service in China. Interestingly, the company made a comeback in China in January 2015.

Now for all those who are wondering — what is Moto Maker — it is a service provided by Motorola that allows customers to customize their phone as per their whims and fancies. They can overhaul stuff such as, device color, rear cover, internal storage capacity, and device body material. To explain its move further, Lenovo said, “China has more smartphones than any other country on Earth. We think it would be great if people there could choose phones that stand out from the crowd.”

Motorola is of a view that by providing such options, customer will opt for its devices more as personalization is one thing that can make their device vivid. The company also says that its devices have an upper hand over the others as they come with complete personalization rather than just cover-change.

Lenovo has also announced slew of devices such as ThinkPad, Lenovo Cast and a concept phone with a built-in projector.

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